Privacy Policy
At Route 11 Potato Chips, we recognize and respect the importance of maintaining the privacy of our customers. We pride ourselves on consistently providing our customers with quality products and excellent customer service. We gather personal information to allow us to process your orders efficiently.
Overview: What Information We Gather & Why
When you place an order with us, we collect Personal Information such as your name, street or P.O. Box, city, state, zip code, phone number, FAX number, e-mail address, and credit card number. This information is used to process your orders efficiently.
The e-mail address you provide us is used to verify receipt of your Internet Order and to confirm shipment of the Order. When we have a question with an Internet Order, we first try to contact you using your e-mail address. If we are unable to get in touch with you or if the order needs to be shipped as soon as possible, we will contact you using the telephone number you provided us. You will only receive telephone contact from us regarding orders you have placed with our company.
If you opt in to our very rare newsletters, and potato chip special alerts, we will keep your email on file for that purpose only. If you decide that you'd rather not receive emails from us, please let us know at sales@rt11.com and we'll take you off our list.
We never share our customer Personal Information with third parties.
Detail: What Information Do We Collect?
When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.
1. Personal Information You Choose to Provide
Credit Card Information: If you choose to purchase products or services from us or our partners, you may need to give personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information:
- Name
- Mailing address
- Email address
- Credit card number
- Home and business phone number
- Email Information
- In addition to providing the foregoing information to our partners, if you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
2. Web Site Use Information
Similar to other commercial Web sites, our Web site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and Web server logs to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site. This information is collected on an aggregate basis. None of this information is associated with you as an individual. Traffic Data is generally anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Services. However, some Traffic Data may be attached to Personal Information, and we consider all that data to be Personal Information.
This website uses Google Analytics and Google advertising cookies for online retargeting, to analyze website traffic, and to improve user experience on our website.
You are allowed to opt out of Google Analytics. To do so, please use the Google Analytics Opt-Out Browser Extension with a compatible browser.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our customers' personal information. As a customer, you can notify us at sales@rt11.com of your desire not to receive these offers.
What Are Cookies?
Cookies are a feature of the Web browser software that allows Web servers to recognize the computer used to access a Web site. Cookies are small pieces of data that are stored by a user's Web browser on the user's hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user's transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized. For more information about cookies and how to control and disable your cookies, please visit https://cookies.insites.com
How Do We Use Information We Collect from Cookies?
We use Web site browser software tools such as cookies and Web server logs to gather information about our Web site users' browsing activities, in order to constantly improve our Web site and better serve our customers. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve our Web site to better meet the needs of our customers and prospective customers.
Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our Web site as they move from one page to another. Web server logs allow us to count how many people visit our Web site and evaluate our Web site's visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.
Sharing Information with Affiliates
From time to time, you may notice offers from outside companies advertised on our Web site. We take measures to select product or service providers that are responsible and afford privacy protections to their customers. However, we cannot make any representations about the practices and policies of these companies.
How Do We Secure Information Transmissions?
When you send the confidential personal credit card information to us on our Web site, a secure server software which we have licensed encrypts all information you input before it is sent to us. The information is scrambled en route and decoded once it reaches our Web site.
Other emails that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as account numbers to us through an unsecured email.
How Do We Protect Your Information?
Security remains the primary concern for our online customers. When you shop with us via the website, your order information is encrypted using a secure session established with Secure Socket Layer (SSL). We protect your personal information, including your credit card number using industry-standard encryption technology which scrambles the characters you type, which helps prevent third parties from intercepting this information as it travels over the Internet. It is our goal to serve you efficiently without exposing you to risks concerning unauthorized access to order transaction information.
Employee Access, Training, and Expectations. Our corporate values, ethical standards, policies, and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.
How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing sales@rt11.com
Do We Disclose Information to Outside Parties?
We may provide aggregate information about our customers, sales, Web site traffic patterns, and related Web site information to our affiliates or reputable third parties such as Google Analytics, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy.
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.
We are not responsible for the practices employed by Web sites linked to or from our Web site nor the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.
International Privacy Laws
If you are visiting Route 11 Chips from outside the United States, please be aware that you are sending information (including Personal Data) to the United States, where our servers are located. That information may be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information and how it is stored by us. These countries (including the United States) may not have data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage, and use of your personal data will at times continue to be governed by this Privacy Policy.
Privacy Notice and Disclosures For California Residents
This section applies solely to the personal data of users who reside in the State of California ("consumers" or "you") and supplements the information contained in LEM Products' Privacy Policy. We have included this section to comply with the California Consumer Privacy Act (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.
Your Rights and Choices: The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights. You have the right to request that Route 11 Chips disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable request, we will disclose to you: (i) the categories of personal information we collected about you; (ii) the categories of sources for the personal information we collected about you; (iii) our business or commercial purpose for collecting or selling that personal information; (iv) the categories of third parties with whom we share that personal information if any; (v) the specific pieces of personal information we collected about you (also called a data portability request); (vi) if we sold or disclosed your personal information for a business purpose, two separate lists disclosing: (a) sales, identifying the personal information categories that each category of recipient purchased; and (b) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
Deletion Request Rights. You have the right to request that Route 11 Chips delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: (i) complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; (ii) detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; (iii) debug products to identify and repair errors that impair existing intended functionality; (iv) exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law; (v) comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.); (vi) engage in public or peer-reviewed research in accordance with Section 1798.105 (d)(6) of the CCPA; (vii) enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; (viii) comply with a legal obligation; or (ix) make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collect personal information or an authorized representative; and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
Response Timing and Format: We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: (i) deny you goods or services; (ii) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (iii) provide you a different level or quality of goods or services; (iv) suggests that you may receive a different price or rate for goods or services or a different level or quality of goods or services. However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires you prior opt-in consent, which you may revoke at any time.
Exercising Access, Data Portability, and Deletion Rights: To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us using the contact information below. If you have any questions or comments about this notice, the ways in which Route 11 Chips collects and uses your information described in the above section, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us using the contact information in the Questions section below.
Questions?
If you have any questions or concerns regarding the Route 11 Privacy Policy, you can contact us by sending an e-mail to sales@rt11.com or calling us at 1-800-294-7783 or writing to us at:
Route 11 Potato Chips
11 Edwards Way
Mt.Jackson, VA 22842