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Quality Statement
Unhurried Potatoes
How the Mass Producers Do It
Here at Route 11, we consider ourselves traditionalists when it comes to cooking potato chips. We cook in small batches. This cooking style takes more time, but give us the opportunity to create a chip that is undoable on a larger scale. Our methods and high quality ingredients make an exceptional chip with uncommon character. In our opinion, a great chip has a good crunch, without being too hard. A nice golden color and a body with plenty of curl are a must. With every crunch, potato flavor bursts forth.In the world of potato chips, Route 11 is at the very opposite end of the chip spectrum from the mass produced varieties. The super industrialized chip factories have to focus on making an absolute uniform product. When producing at such high volumes and high speeds, uniformity is imperative, with the end result being a thin and flat style chip. A chip stripped of its original potato character. This style of manufacturing is called continuous frying.
Route 11's New Facility photo:Our kitchen. ![]() |
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